Given its unalterable, smart contract protected and reliable nature, blockchain tech is revolutionizing many businesses the world over. More and more companies are now using it to track their supply chain to ensure ethical sourcing and reliable information about their products, which are then shared with both consumers and suppliers to take notes and benefit from. Latest, to join the league is popular coffee house Starbucks that is collaborating with Microsoft to utilize their Azure Blockchain to keep a real-time check on their supply chain, as announced by Microsoft.
Starbuck’s idea behind this collaboration is simple- to record real-time information about their coffee shipments that would benefit both their customers and coffee providers. The “farm to cup” initiative will make use of a shared ledger that would keep tabs on the entire journey of their coffee from the farm to the customer’s cup.
The comprehensive overview thus gained would not only let customer’s know the origins of what they are consuming but also how it was prepared and what it is supposed to taste like. Moreover, Starbucks plans to provide all this information via its app so that its customers have access to authentic data from anywhere.
The launch date of this app is yet to be decided, but Starbucks has already begun the efforts to transform its idea into reality. In fact, it presented a demo of its vision at Starbuck’s Annual Meet in March.
Seeking to Help Suppliers
Starbucks, which acquires its coffee supply from more than 380,000 farms from across the world (as of 2018), also seeks to benefit its coffee suppliers via this initiative. The company’s SVP of Global Coffee and Tea, Michelle Burns explained:
“I firmly believe that by empowering farmers with knowledge and data through technology, we can support them in ultimately improving their livelihoods.” Furthermore, the company believes that such transparency would instill faith in customers and would allow them to have a glimpse in the company’s diligent efforts to ensure quality.
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